Share these 
materials with everyone who will be involved in your deployment, from department webmasters and computer lab assistants to the student government and your school’s communications team.

Outreach plan overview

Step 1 Branding brainstorm - choose a name for your email and collaboration suite
Step 2 Creative design - create a logo, website, flyers, and other material to promote your Google Apps transition
Step 3 Public announcement - plan how you will make your public announcement about switching to Google Apps
Step 4 Campus promotion - tell students and teachers about the migration
Step 5 Evangelist outreach - contact pilot users or early adopters for their feedback
Step 6 Heavy promotion - as the launch approaches, remind students and teachers about the transition