Branding brainstorm

Choose a name for your email service and collaboration suite

Giving your new email and collaboration tools a unique name is an easy way to help people in your community identify with the new system. It also helps you build your school brand. In choosing a name for your new system, here are some things you may want to consider:

  • Will you keep the name of your current mail system, or choose something new? If you're not happy with the way your current email solution is perceived, choosing a new name can help you reinforce the change.
  • Who will be using the services? (Students, faculty, staff, alumni?) Will your name appeal to your users?
  • Are there any motifs, mascots or acronyms you can use to incorporate your school's identity?
  • Remember, abbreviation and alliteration never hurt if you want a catchy name!
Once you choose your name, you can build awareness in your community by using it consistently in your online resources, marketing materials, and press releases.